![]() I know because I train thousands of them every year on how to write prospecting emails that’ll get a response. Most sellers today prefer to send an email in an attempt to get in the door and secure an appointment. This is exactly why snail mail can help you engage the hardest to reach prospects. Therefore, when salespeople send snail mail, they stand out. Snail mail prospecting works because, unlike overflowing email in-boxes, the physical mail box is empty these days.
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